Let’s get real — I didn’t start blogging as a hobby; I started this blog to earn more money. My big hairy audacious goal is to make $10,000/month by 12 September 2019. Will I succeed? Let’s find out together.
What is the $10k blogging challenge?
In one sentence:
The goal of this challenge is to build a blog making $10,000 monthly revenue within 6 months.
The blog that I will be using for this challenge is this blog and I will be it on Tuesday 12 March 2019.
To make the goal more attainable, I aim to gradually reach the goal month after month. Let’s divide $10,000 into 6 which is $1,666.67 (= $10,000 / 6 months). So every month, I’ll keep adding another $1,666.67 to my monthly income goal.
Here’s the breakdown:
- Month #1 (12 Mar – 12 Apr) = $1,666.67
- Month #2 (12 Apr – 12 May) = $3,333.33
- Month #3 (12 May – 12 Jun) = $5,000.00
- Month #4 (12 Jun – 12 Jul) = $6,666.66
- Month #5 (12 Jul – 12 Aug) = $8,333.33
- Month #6 (12 Aug – 12 Sep) = $10,000.00
Now, $10k/month is looking more attainable than ever. 🙂
How to make money from the blog?
I plan to make money from the blog through affiliate marketing. Meaning, I will be applying as an affiliate to online business tools that I love. I will be producing helpful tips and tutorials on how to use these tools. So anytime someone buys the tool using my link, I will get a commission at no extra cost for the buyer.
It’s a win-win for everyone:
- the company of the tools I love gets a new customer
- my audience will learn how to use these tools effectively
- I earn money by helping my audience
When I’ve grown my audience (maybe 1,000?), I’ll look into exploring other monetisation or income-generating streams. I’m thinking done-for-you packages, coaching (1:1 or group) and selling courses.
But in the meantime, I’ll focus on one — affiliate marketing.
(I’m running a virtual assistance business. It’s our household’s primary source of income so, realistically, I don’t have time and energy to split my focus into too many different things.)
What are my strategies to reach the goal?
The success of this challenge relies on two important factors which I will be focusing on:
- Quality of the blog
- Number of visits (aka traffic) to the blog
Produce high quality blog posts regularly
Every six months, I will be publishing one cornerstone content. During the duration of this challenge, it will be the step-by-step tutorial on how to create a business website.
I will be publishing two blog posts every week — one every Tuesday at 7AM (GMT+8) and another on Saturday (same time). They will be related to the cornerstone content so I can recommend people to check the longer content out and at the same time, I can keep updating the cornerstone content by linking related posts in it.
So excluding the cornerstone content and any other posts published before the launch date, I’m publishing a total of 52 blog posts during the duration of the challenge.
With the help of two team members — R & N, I will aim to produce and schedule blog posts at least a month ahead.
R will be helping me by project managing the content production. He’ll make sure that N and I are on track with our tasks. He will also be in charge of video editing and creating graphics.
N is the writer in the team so he’s assigned as the editor of the blog posts and he’ll proofread video scripts. He will also help me write copies for ads and promo posts.
In order to keep R & N motivated and ensure quality of work, I offered each of them 10% of net income from the blog. I will pay myself the same percentage and the rest will be reinvested back to the blog/business.
Drive traffic to the blog
We have a few key strategies on driving traffic to the blog:
- SEO: On-page – Made sure that my on-page SEO is nailed down. I’ve made sure that I’ve optimised the speed of the website. (My speed score is high 80’s on mobile and high 90’s on desktop based on PageSpeed Insights.) I’m also making sure that I’ve used internal links effectively.
- SEO: Link Building – Signed up for free accounts in HARO and SourceBottle to pitch as an expert for relevant call-outs. I’m also going to reach out to “likely linkers.” I’d love to use Ahrefs but I don’t have budget for it at this stage. In the meantime, I’m using Mangools’ LinkMiner to check backlinks.
- Facebook Ads – I will start with a $1/day budget and scale it up from there. The campaign delivery will be optimised for Landing Page Views (vs Click Links). Because I don’t have website traffic to retarget yet, I’ve created a Saved Audience that has an estimated size of 1,200,000. (Sorry, not sharing specifics on this one so we don’t target the exact same audience; otherwise, we’ll be bidding against each other. 😛 ) I’ve selected Facebook Feeds only as the placement which dropped the estimated size from 1,200,000 to a Potential Reach of 100,000. I’ve opted to show on both Desktop and Mobile but I have a hunch that I’ll be turning Desktop when the data rolls. We’ll see.
- Pinterest – My target audience hangs out in Pinterest so it makes sense to utilise it. I’m using the Tailwind to schedule pins in bulk.
SEO (#1 and #2) takes time to kick in so we will not be seeing immediate results for at least two months into the challenge. That’s why I’ve decided to also use tools that provide quick but short-term results — Facebook Ads (#3) and Pinterest (#4).
Although SEO takes time, I believe it’s 100% worth the effort because the result is more long-term. Plus, when we nail SEO, traffic to the website will be organic (aka FREEEEE! 😀 )
Want to follow along?
I will be posting challenge updates every first Tuesday of the month:
- Update #1 – Schedule is Tuesday 7 May 2019
- Update #2 – Schedule is Tuesday 4 June 2019
- Update #3 – Schedule is Tuesday 2 July 2019
- Update #4 – Schedule is Tuesday 6 August 2019
- Update #5 – Schedule is Tuesday 3 September 2019
- Update #6 – Schedule is Tuesday 1 October 2019
If you want me to send challenge updates straight to your inbox, subscribe to my mailing list.
Do you think I can smash this challenge? Let me know your thoughts in the Comments section below.
PS: Thank you for reading until the end. I’m feeling more motivated and accountable now that I’ve shared my goals for this blog.