About
Hi, I’m Jasmin. I build, run and grow online stores for small businesses.
I’ve spent my career on the internet: building websites, then helping people find them. Today I lead SEO and AI search for global software brands, and here I bring the same work to small businesses and their online stores.
My background
The internet
At university I bought an HTML and CSS book from Booksale for a dollar and built my first website in Notepad between classes. After a few years as a teacher, I became a WordPress developer for small businesses, then moved into SEO and never looked back.
Search, at scale
I lead organic growth strategy, SEO and AI search, for global software brands that get millions of search visits a month. Small stores get the same thinking, sized to their budget.
Websites, hands-on
I also manage web development projects for those brands, from the brief to launch day, and I’m happy to jump into the code when something needs fixing fast.
How this started
It started with a friend’s resale shop. I built Tres Finds a proper online shop with credit card, debit card and Afterpay checkout, then automated the admin after each live drop. Seeing how much time it gave them back is why I now do the same for other small businesses.
How I work
- You talk to me directly, from the first call to launch day and every month after.
- Fixed quotes, agreed in writing before anything starts.
- You own everything: your domain, hosting and payment accounts are in your name.
- Honest about fit. If I’m not the right person for your store, I’ll say so.
Based in Metro Manila, Philippines, working with small businesses in the US, UK, Canada, Australia and New Zealand.
What I care about
Curiosity
I like knowing how the internet works and where it’s heading, from how Google ranks a page to how AI assistants decide what to recommend. I test things before I advise on them.
Accessibility
Websites should work for everyone, including people who use a screen reader, a keyboard or zoom. I have a bachelor’s degree in Special Needs Education, so this one’s personal, and I build with it in mind from the start.
Humour
I take the work seriously, not myself. A bit of humour makes a long project more fun, and I know when it’s time to be all business.
When I’m not working
Animals
During the pandemic, my husband and I rescued four kittens from our parking area. Somehow that became seven cats. Finding no cat-care guides written for the Philippines, I started Urban Cats Philippines.
Video games
I grew up with a PlayStation, and I still play almost every weekend. I even met my husband through a Facebook game, when I gave him the rope he needed to finish a quest.
Photography
My camera comes almost everywhere with me. These days it’s a Sony A6300 with a Sigma 18-50mm f/2.8, small enough that I never leave it behind.