Confused whether you need a website for your business or not? And if you do, when is the best time to build one?
Honestly, businesses can thrive without a website.
But if your business has room for growth, especially in sales, a website can help tremendously.
It can be your ultimate silent salesman.
6 Benefits of a Website for a Business
Being aware of the benefits of owning a business website is critical in deciding whether you need one or not.
If your business can use one or more of the benefits below, then you have to seriously consider getting one.
1. A website is more affordable and effective than traditional advertising
Traditional advertising, such as TV, radio and print ads, costs an arm and a leg. Curious how much a website costs? A website only costs as low as $56.39 to build and $152.39 yearly to maintain.
And who watches TV, listens to the radio, or reads newspaper and magazines anyway? Less and less people. That includes your customers. Nowadays, your customers use their computers or smartphones to watch their favorite TV shows, movies and read news.
All they need is access to the internet.
Do you know what else they do when they’re connected to the internet? They search for products, recommendations and solutions to their problems.
If you post content on your website that are relevant to your customers, you create an opportunity for them to find you. It’s free and a lot more effective. The best part is you don’t have to pay money to get in front of them; your customers come and find you.
2. A website requires less overhead cost compared to a brick and mortar business
Is your brick and mortar business eating a big chunk of your income? Or worse, does it stop you from being profitable?
If your business doesn’t require you to see your customers face-to-face, you may want to consider moving completely online. Your business might require more tools than a basic website but it will still be cheaper than renting out a physical space.
You’ll have the freedom to operate anywhere in the world as long as you have access to the internet.
3. A website puts you in level playing field with the big brands in your space
Businesses of any size can own a website. Everyone has access to the same resources.
4. A website offers easy way to collect powerful leads
It’s tricky to collect leads when you’re running a brick and mortar business because people can come and go your store.
If you already have an online business but don’t have a website yet, it’s very likely that you’re relying on social media platforms. For example, a Facebook Page or an Instagram account. So your leads are your so-called “followers.”
This is very risky because social media channels come and go.
Every time you put a post out, not all of your followers will see them. And that’s just how it is because that’s how social media operates.
The most powerful leads are email addresses. And websites offer easiest way to collect them by creating opt-in pages. They’re pages that has a form on it where your leads can input their details – usually their name and email address.
This gives you the chance to stay in touch with them.
5. A website can automate tiring sales processes
Your website can empower your customer to complete a sales whenever is most convenient for them. That means making sales even when you’re asleep.
Isn’t that the dream?
No more manual invoicing because your e-commerce system will do it for you. No more going back and forth messaging your customers to find a time that suits both of you for your session.
Honestly, it’s a win-win for everyone.
6. A website can increase your reach
Your website can reach anyone in the world who has access to the internet.
“Do i need a website if i have a Facebook Page?”
3 Signs Your Business Is Ready for a Website
After you’ve decided that you want a business website, the next thing you need to ask yourself is if you’re ready for one.
One much as I’d love to tell you, “Yes, build your website now.” I’m not. Because there’s a right time to do it.
Below are three signs your business is ready for a website. You’ll have to tick all of the three signs. If not, I’ve included what you need to focus on so you get to a stage where your business is ready for a site.
1. You’re ready for a website if your product is selling.
Before building a business website, you have to prove that there’s demand for your product by selling it.
2. You’re ready for a website if you know who your customers are.
You need to know who you’re customers are before building a website.
Are they mostly male or female? What age range do they belong to? Most importantly, what are the problems you solve for them?
3. You’re ready for a website if you answer the same questions over and over again.
If you want to increase your profit, then you need a website. But it’s equally important to know if you’re ready to build one or not. Otherwise, you’ll be wasting your resources trying to build a successful business website.