Blog

Set up, run and grow your online shop.

Step-by-step guides for live sellers, marketplace sellers and local shops. Pick the stage you’re at and jump straight to it.

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Getting a shop of your own: platforms, costs, checkout and payments, and launching.

The day-to-day after every drop: orders, shipping, stock, admin and automation.

More buyers: SEO, AI search, email and marketing for small online shops.

Getting a shop of your own: platforms, costs, checkout and payments, and launching.

eBay alternatives for sellers: where else to sell, and when your own shop pays off
Where to sell besides eBay, sorted by what you sell and where you live: the fees, who each marketplace suits, and when adding your own shop beats another marketplace.
Card + Afterpay checkout for small online shops: setting up Stripe as your WooCommerce payment gateway
Which payment gateway suits a small shop, how to add credit card and Afterpay to WooCommerce with Stripe, the settings that matter for how you sell, and how to test it.
Do live sellers need their own website? What changes when buyers check out on your shop
Selling on lives and invoicing by DM? Here’s what your own shop changes after the live, the signs you’re ready for one, and when it isn’t worth it yet.

The day-to-day after every drop: orders, shipping, stock, admin and automation.

Christmas delivery deadlines for small online shops: set your last order date
Work out your last order date for Christmas from your carrier’s cut-off, see this year’s dates for five markets, and get wording to tell customers wherever you sell.
Black Friday prep checklist for small online shops: what to sort out (even if you only have a week)
A Black Friday checklist for small shops: stock, offers, payments, shipping cut-offs and the week after, with a fast track if you only have a week.

More buyers: SEO, AI search, email and marketing for small online shops.

Product photos for small online shops: a phone-only guide
How to take product photos that sell with just your phone: the light, the background, the six shots every listing needs, honest flaw photos and file sizes that keep your shop fast.
SEO audit for small online stores: a checklist you can run in an afternoon
A DIY SEO check-up for small shops, using free tools: ten checks in the order that saves the most time, what to do with sold-out pieces, and what to fix first.
SEO for small online shops: a beginner’s guide
What SEO means for a small shop, the five things that get products found on Google and in AI search, the two free tools you need, what to skip and how long it takes.

I build, run and grow WooCommerce stores for small businesses. Set up a new store, hand me the running of yours or bring in more buyers.